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Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year. It wasn’t that long ago that if you wanted to reach...
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For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
The sales cycle for Hobart depends on the customer’s needs and the size of the customer. People like to eat on the move, and the professionals who prepare that food are no less active. For Hobart...
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5 Holiday Mobile Marketing Tips
Black Friday has risen through the ranks to become one of the busiest shopping days for the holidays and beyond, and much of that activity now take place in the digital realm, with mobile taking the...
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How to Identify Mobile Ad Fraud
It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports...
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4 Emerging Mobile Marketing Trends for CMOs
BMW made waves at MWC by introducing gesture control and gaze recognition to its vehicles. Mobile marketing and advertising are about to change dramatically thanks to the rollout of 5G networks. In...
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Social Media is the New Retail Storefront
Warby Parker’s “try on at home” app encourages social engagement Back in the day, people searched for the newest retail fads by strolling down Main Street and peering into gleaming storefronts....
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March Madness Hits 7-Eleven and BodyArmor
Fans can take selfies in the March Madness app that make them look like basketball players. It’s almost April, but March Madness is still going strong. To connect with basketball fans, 7-Eleven is...
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The Impact of Influencers on Hyper-Casual Gaming
The impact of influencer marketing on gaming is on the rise. Game companies spend roughly 30% of their revenue on marketing each year, creating a $41.37 billion market in 2018. About two percent of...
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Arizona State Builds Alumni Affinity
In the Sun Devil Rewards app, alumni can earn “Pitchforks” they can redeem for rewards While most graduates only hear from their school when its fundraising time, Arizona State University is taking a...
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Mobile CX: How Burger King, Chipotle & More Are Getting It Right
Chipotle also became the first restaurant brand to have its own emoji—a hot pepper—on Venmo that was utilized for sharing payments. For decades, brands competed on price, product, place and promotion....
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