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The 5 Symptoms of Bad App Marketing
App marketing today revolves around providing an app experience that people truly love. Indeed, 2015 has ushered in a phase of smarter app marketing, where emerging trends like predictive app...
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4 Ways to Embrace Mobile Marketing Tech
Technological progress has a cavalier way of turning successful business models into punch lines. Just ask Blockbuster, which went from ubiquitous to bankrupt in less than a decade. While brands like...
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How Mobile Measurement is Changing Brand and Agency Relationships
As advertising has evolved, the relationship between brands and agencies has naturally undergone a significant evolution as well. Technology and the proliferation of user data has primarily driven this...
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Push Messages Aren’t Spam—How to Get it Right
Push messages are controversial, to say the least. With so many brands vying for users’ attention, these messages can be viewed as unsolicited, disruptive, irrelevant or downright spammy. But they can...
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Analytics are Key to Creating Marketing Apps People Love
The definition of a successful marketing app is one that users love. It’s an easy definition to arrive at, but not an easy goal to reach for app marketers. Today, savvy app marketers need to engage...
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Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback. The Princess@Sea app first launched on one ship...
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Why Online Video Autoplay is Killing Viewability
Online video has changed the way everyone consumes media. In the early days of television, there was no question that those DoubleMint, Brylcreem and RotoRooter commercials would not only be seen by...
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The Rise of Mobile Moment Advertising
There’s a lot of talk about “moments” these days. Twitter recently introduced moments in their platform, Google micro-moments have been getting coverage and The New York Times announced a moments ad...
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Optimizing Mobile Apps for Lead Gen
Blake Pollack Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out. “The app store gets...
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Wearable Technology Is the New Marketing Battleground
Right now, most businesses have no viable marketing strategy for wearable technology. And that’s to be expected—in 2008, the year after the iPhone made its debut, no one had a marketing strategy for...
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How Marketers Can Rank High in Mobile Phone Search
Mobile phone search is becoming an increasingly important part of the customer journey, with more searches now taking place on mobile devices than on computers in many countries, including the US,...
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Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer. On Wired.com, Brian Barrett explores the economic model...
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Motel 6 Targets Road Warriors With Mobile First Strategy
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6. When Motel 6 was acquired by Blackstone Group two years ago, the brand had...
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New App Helps Hartford Funds Reach Financial Advisors
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers. “These are two diverse audiences,” noted Mark Kitson,...
View ArticleMobile App Development: Who Can Help?
How much time do you spend with your mobile phone each day? Take a guess. Is it more than the time you spend eating, commuting, or doing housework? Surprisingly, if you’re like most Americans, your...
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3 Steps to Choosing the Right Mobile Sales App
Not all mobile sales apps are created equal. Providing your sales team with the ideal mobile selling experience can help turn your sales woes into wins. So where do you start? A quick search will...
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What Went Wrong in the Mobile App Love Affair
For years, the story of mobile apps and brands has been hopeful—a love affair showing massive potential to boost a company’s bottom line. But like many relationships, growing pains exist, and in this...
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Goodbye Marketing Funnel, Hello Mobile Engagement Loop
The rise of social networks, search engines and mobile devices has given rise to a new mobile engagement loop that brands simply cannot ignore. Brands need to apply a new model to align with customer’s...
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Communicating With Millennials: Why Messaging Apps Matter
Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with...
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5 Mobile Tactics To Increase Sales Productivity
For ambitious, high-growth companies, continually increasing top line revenue and sales productivity is a critical yet often arduous task. Frequently the burden of success is placed predominantly on an...
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